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SALES & MARKET DEVELOPMENT

Sales and market development

Bring your product’s value
to the local market.

Connect products and services with the local market. We support channel planning, sales activities, promotion and practical work related to importing and distribution.

Discuss sales support
Discussing product features in a shop
JAPAN MYANMARNAGANI INTERNATIONAL PARTNERS
WHO THIS IS FOR

Companies developing sales channels for products or services in Myanmar or needing practical importing and distribution support.

OUR SUPPORT

Three ways to support
your market development.

Channel planning, sales and promotion, media and digital marketing, importing and logistics, and practical support for distributor agreements.

SALES & PROMOTION

Sales and promotion

As an option for outsourcing part of a sales operation, we combine channel development, promotion, sales-staff training and marketing activities.

  • Sales-promotion personnel and sales-staff assignments
  • Model arrangements
  • Sales-channel development
  • Sales-staff training
  • Media strategy, including outdoor advertising
  • Digital-marketing support, including Facebook management
  • Promotional-video production

IMPORT & LOGISTICS

Import administration and logistics

We identify the registrations and product-specific licences needed for importing and support import and delivery administration. Procedures are organised according to the product, business arrangement and rules applicable when the work is carried out.

IMPORT

Import administration

Handle import procedures and deliver the goods in one shipment to a designated warehouse. A forwarder nominated by the client may be used.

Import proceduresDelivery to a designated warehouse

IMPORT + LOGISTICS

Import administration with logistics

Without requiring an exclusive-distribution agreement, deliver directly to customers on the specified schedule following sales-order instructions. Terms are generally discussed on a consignment or sale-based settlement basis, rather than an outright purchase of the goods, with settlement linked to orders and receipts from retailers.

Sales-order instructionsDirect delivery to customers

SOLE DISTRIBUTOR

Distributor arrangements

Under a sole-distributor agreement for a product category, local retail development and sales are undertaken on an exclusive basis. Marketing costs and the manufacturer’s support are discussed, with conditions on not handling competing products in the agreed category. We clarify how this differs from import and logistics support alone and discuss a contractual approach suited to the product and sales strategy.

Exclusivity by product category
Agree costs and manufacturer support
No competing products in the agreed category

Develop a route to market

We help examine how a product or service can reach its intended customers, including sales channels, candidate distributors and the organisation of sales activities. The approach is developed around the business and market context.

Support market-facing work

The scope may include sales promotion, sales-staff training, content and media coordination, and practical questions around import and distribution. Activities, responsibilities and deliverables are agreed before work begins.