Market and company research

Research around your decision

We define the research questions with you and organise information about the market, sector and companies relevant to your plans. The work may combine available information with interviews or on-site observations, depending on the agreed scope.

From findings to practical choices

Research can support the comparison of business models, selection of potential partners, assessment of demand or preparation of a feasibility study. We distinguish the information gathered from assumptions that require further checking.

01MARKET RESEARCH

Designing and conducting market research

We define the research questions, target groups, scale and locations around your product or service and the decision you need to make. Information gathering is combined with analysis of local conditions. Regional coverage can also be discussed.

Research scope

Research area	Scope
Market size	Estimate the market using statistical information, interviews with government and industry contacts, and consumer research.
Market participants and competitors	Use direct interviews and supplementary research to examine performance, counterparties, strengths and weaknesses, and prepare a SWOT analysis.
Distribution and sales channels	Research industry distribution routes, channels used by competitors and routes suited to the product or service.
Consumer research	Conduct surveys and group interviews, with analysis by income, occupation, age, gender and other relevant attributes. Findings inform lifestyle analysis, customer segmentation and positioning.
Business practices and operating conditions	Research transaction terms, product regulations and tariffs, foreign-investment restrictions, permits, interest rates, taxation, infrastructure, customs and security conditions.
Store research	Examine product distribution, displays, specifications, prices and purchasing behaviour. Research may include interviews with staff and managers and mystery-shopping visits.

04COMPANY RESEARCH

Company research: internal and external perspectives

For new or existing transactions, joint ventures or acquisitions, we organise information about a company’s operations and matters that may affect the proposed relationship. Findings are compiled into a company background or credit-research report.

Research methods

Method	Scope
Internal research	Visit the company’s premises and interview employees and other relevant people to understand internal information and operating conditions.
External research	Gather indirect information from government and industry sources, examining compliance, sanctions-related information, reputation and other matters relevant to the decision.

COMPANY DUE DILIGENCE

Eight perspectives on a company

• 01

  Ownership & business partners

  Shareholders, directors and principal counterparties

• 02

  Key stakeholders

  Stakeholders with significant influence on management

• 03

  Related companies

  Affiliated companies and personnel or ownership links

• 04

  Political connections

  Connections of shareholders or directors with the government or military, and potential exposure to political changes

• 05

  Management & leadership

  Management structure and the backgrounds of key executives

• 06

  Compliance

  The company’s compliance status

• 07

  Sanctions & blacklists

  Whether the company, key directors or principal shareholders appear on government blacklists or US economic-sanctions lists, and the implications

• 08

  Market reputation

  Market reputation of the company, key directors and principal shareholders

06SECTOR INTELLIGENCE

Sector information and tailored reports

We organise information about sector conditions, companies, projects and regulatory developments into a report suited to your objectives. The themes, information scope, update frequency and delivery format are agreed individually.

Sectors and research themes

Sector	Research themes
Real estate and construction	Residential, commercial, office and hotel development; tenders and development projects; developers, general contractors and subcontractors.
Energy	Oil and gas development, production-related services, renewable energy, engineering, tenders, relevant companies and organisations, and regulatory developments.
Transport and infrastructure	Developments in aviation, rail, roads and shipping; infrastructure projects, relevant rules and import/export data.
Finance	Developments in banking, insurance, securities, the Yangon Stock Exchange, microfinance and non-bank financial services.